Privacy Policy

1) Cookie categories 🍪

Cookies are small text files stored on your device. We use cookies to operate this website, understand performance, and (only with consent) measure and improve advertising. This site uses exactly three cookie categories:

2) Marketing cookies disclosures 📣

This section explains how marketing and advertising cookies and similar technologies work on this website. We do not enable these technologies until you provide consent.

3) Consent requirements ✅

We use a consent banner and preference panel that allow you to choose how cookies are used on this website. The banner provides three options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”.

We store your consent choice using localStorage for 12 months. Essential cookies remain enabled because they are required to operate the site reliably and securely.

4) Data Sharing with Advertising Partners 🔁

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

For Canada-based users, we also aim to follow applicable privacy principles (including meaningful consent and limiting collection to what is needed) while providing GDPR-aligned controls for international visitors.

6) Google Services and Advertising 🔎

This website uses the following Google services:

7) Meta Advertising Services 📊

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

8) Prohibited content self-declaration 🧾

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement 🧩

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

As a Canada-based organization, we also consider cross-border processing when using service providers. Where applicable, data may be processed outside Canada in accordance with provider terms and this policy.

12) User rights (GDPR Articles 15-22) 🧑‍⚖️

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

If you are located in Canada, you may also request access to and correction of personal information we hold, subject to applicable law. Please contact us at the email address above.

13) What data we collect 🗂️

Depending on how you use our website (browsing, contacting us, or enrolling in a program), we may collect the following categories of data:

We limit collection to what is reasonably necessary for operating the website, responding to requests, providing services, and (with consent) measuring analytics and advertising effectiveness.

14) Legal basis for processing (GDPR Art. 6) ⚖️

Where GDPR applies, we rely on the following legal bases:

For Canada-based processing, we also rely on consent and reasonableness principles for collection, use, and disclosure, while keeping cookie controls available for all visitors.

15) Retention periods ⏳

We keep information only for as long as needed for the purposes described in this policy, unless a longer period is required by law. Our standard retention periods are:

If you request deletion, we will delete or anonymize information unless we are required to keep it for legal, security, or dispute-related reasons.

16) Policy metadata 🧷